Author: Dheerendra Kumar

Can we please come up with some better terminology for the concept of “link bait”? For me, it conjures up thoughts of those evil bait-and-switch advertising schemes.

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In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they’re scanning headlines on Twitter, Facebook, and other social media platforms.

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Tired of the same old discussions at the beginning of every meeting? Then this well-curated list of fun and insightful icebreaker games and questions is for you.

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Abandoned cart emails are an essential part of an email marketing strategy — especially if you’re serious about boosting sales.

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If you’ve used newly accessible generative AI tools, you’ve likely realized how many tasks you can streamline in just seconds.

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Many businesses find creating social media strategies overwhelming. So many channels are available, and each platform constantly adds new features you need to learn and integrate into your marketing plan.

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The internet is a marvel of modern technology, connecting people and information across the globe. But have you ever wondered how it actually works? (more…)

The average person spends five to six hours on their phones, while the average smartphone user unlocks their device around 150 times. 

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